Luke Bong
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Category Archives for Podcast

TCT005 – Branding for Trainers Part 1

Just how important is branding to a trainer? Let's play this game. I'll call out a name and you'll call out what comes immediately to your mind. Are you ready? ....Here we go.

  1. Anthony Robbins
  2. Robert Kiyosaki
  3. Suze Orman
  4. Jillian Michaels
  5. Richard Bandler

Now, one more... YOU. Yes, what are you known for?

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TCT004 – How to Write a Book Painlessly

Do you dream of writing a book?

Many people struggle with writing their book but it doesn't have to be painful. Sure, it requires effort but the process itself can be quite straightforward.

In this podcast, I am sharing with you the top tips which I've personally used to enable me to write my book Entrepreneur DNA, which was published by Kanyin Publications in 2014.

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TCT003 – Marketing Your Training Business via Online Portal

Trainers and speakers often find it very challenging to get booked. Hence, many trainers sign up with speakers’ bureaus to market their services to potential training clients.

But not all speakers’ bureaus are the same. While many of these bureaus still operate using the traditional offline approach, there is a new breed of speakers’ bureaus which are capitalising on the power and reach of the Internet to market their speakers innovatively.

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TCT002 – The Importance of Sustainability in Your Training Business

There are many trainers who start off promisingly only to fizzle and even burn out in the end. How do you prevent this from ever happening to you?

To do this, you must focus on sustainability when building your training business. As much as you may like to just focus on doing what you do best, that is conducting the training sessions yourself, you must never neglect the business side of training.

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TCT001 – How to Become a Trainer

Do you dream of becoming a trainer? Have you ever wondered what are the criteria to becoming a trainer?

In this episode, I share about:

  • The 3 myths about training
  • The main criteria you must meet
  • 5 actions you need to take immediately to get you one step closer to becoming a professional trainer
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