Trainers and speakers often find it very challenging to get booked. Hence, many trainers sign up with speakers’ bureaus to market their services to potential training clients.
But not all speakers’ bureaus are the same. While many of these bureaus still operate using the traditional offline approach, there is a new breed of speakers’ bureaus which are capitalising on the power and reach of the Internet to market their speakers innovatively.
One pioneering Malaysian company in this field is Connecting TC, an online solutions provider that helps clients connect with trainers and coaches. I’ve invited Daryl Wong, the founder of Connecting TC to talk about how his company helps trainers and coaches market themselves effectively and the innovations that enable them to stand out from the competition.
· The main challenges faced by all new trainers
· How new trainers can gain experience
· How to create social proof and build credibility as a trainer
· The use of technology to market a trainer
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