Luke Bong
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TCT005 – Branding for Trainers Part 1

Just how important is branding to a trainer? Let's play this game. I'll call out a name and you'll call out what comes immediately to your mind. Are you ready? ....Here we go.

  1. Anthony Robbins
  2. Robert Kiyosaki
  3. Suze Orman
  4. Jillian Michaels
  5. Richard Bandler

Now, one more... YOU. Yes, what are you known for?


Each of the 5 names above are a brand by itself. Anthony Robbins (Motivation guru); Robert Kiyosaki and Suze Orman (Finance); Jillian Michaels (Fitness); Richard Bandler (NLP).

Branding is essential in your marketing efforts. The key is to build your brand strategically and smartly. In this episode of The Corporate Trainers Podcast, I've invited branding strategist (and also my personal branding coach), David Chua to share his wealth of knowledge on how you can brand yourself both online and offline.

As this is a long interview, I've divided into 2 parts. In this episode, David discusses about the importance of the right kind of education for trainers as well as something called The Trainer's Spectrum. You'll want to know where you fall under this spectrum.

Branding for Trainers David Chua

Website Link

In my excitement, I made an error at the end of the podcast. Instead of saying Part 2 of the podcast, I said Episode 2 instead. My bad. Anyway, I'm sure you will love this episode.

Please help me share this episode out with your friends by clicking on the social media button below. I truly appreciate it. Thanks for listening!

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